Goalsetter raises $15 million

Goalsetter, a fintech platform dedicated to providing families and K-12 youth with access to banking, savings, investing, and financial education tools, announced the closing of a $15 million Series A round led by Seae Ventures, with participation from MassMutual, Sterling National Bank, Citizens Financial Group, TruStage, Astia Fund, and others.

The new round of funding is dedicated to enabling Goalsetter to further its B2B partnerships with corporations and financial institutions. The startup works with financial institutions, fintechs, and insurance companies to white-label its platform and offer wealth management, debit card, and financial education tools for the next generation of their customers. Goalsetter also provides Fortune 1000 companies with employee benefits solutions.


“Wealth disparities in the United States are vast, and prevalent in every corner of our country. If we want to transform the bell curve of wealth in our society, we need to start by ensuring that the next generation of Americans are savers, investors and owners. The work starts by giving them early access to financial tools, and making financial education relatable, fun, and accessible, and that is what Goalsetter achieves.” – Goalsetter Founder and CEO Tanya Van Court.

“For the first time in our nation’s history, there is a sea change in the making that will give every kid and family in America access to both the education and the tools they need to become financially healthy. By enabling corporations and financial institutions to give every customer and employee they serve – from the mailroom to the boardroom – the gift of financial acumen, Goalsetter has become a disruptor for how future generations will learn money and build wealth. Seae is proud to partner with them on this mission to change the trajectory of wealth and health for millions of families throughout the country.” – Seae Ventures cofounder Tuoyo Louis.