Getsafe acquires deineStudienfinanzierung

German insurance startup Getsafe has acquired deineStudienfinanzierung, a German digital platform for student loans.

The company was established in 2016 and has helped ~200k students receive €1 billion in loans.

According to reports, the deal is said to be in the mid to high seven-figure range.

“One of the structural problems of traditional insurers is that they have outsourced customer acquisition to brokers. This not only compresses their margins and hinders innovation but also goes against the buying behavior of Gen Z. 90% of our customers are first-time insurance buyers. They would never step into a broker’s office. We have observed a common pattern when talking to our customers. The predominant trigger point for a young person to start thinking about insurance is when they begin their first job. We realized that to become their insurer of choice, we must think one step ahead. With deineStudienfinanzierung, we have found a partner that has earned the trust and access of our target customers and is uniquely positioned to accompany job starters from university to their entry into the workplace.” – Christian Wiens, founder & CEO of Getsafe.