GetInsured Acquires ACAExpress.com
GetInsured, a market leader in individual health insurance e-commerce, announced today that it has acquired ACAExpress.com and its sister brand, Benefit Geek. ACAExpress.com is a pioneer in building a healthcare.gov-integrated platform that streamlined Affordable Care Act health plan enrollment for consumers and brokers. Through this acquisition, GetInsured will extend its award-winning health insurance ecommerce solutions for group, individual and Medicare enrollment to deliver comprehensive SaaS capabilities to independent agents and agencies, as well as support insurance carrier retail channels.
Since launching in 2014, ACAExpress.com has amassed a customer base of 8,000 brokers and enrolled more than half a million consumers into affordable health insurance plans through its platform. Moving forward under the Benefit Geek brand, GetInsured will soon release an all-in-one quoting and enrollment platform that will expand the company’s Medicare business, while rolling individual health, Medicare Advantage, Medicare Supplement, life and ancillary insurance plans onto the same platform — a first-of-its-kind product for brokers.
“ACAExpress has proven technology with astounding traction in the marketplace,” Chini Krishnan, GetInsured’s CEO and co-founder. “Its ability to scale to support seasonal annual enrollment periods is impressive and its reputation among brokers is second to none. Acquiring ACAExpress enables us to extend our technology to the broker community and bring greater efficiencies to Medicare shopping and enrollment, continuing our evolution in the health insurance market.”
ACAExpress.com founders Chris Linville, Don Archer and Kenny West will remain with GetInsured as senior vice president and general manager of Broker Business, engineering director, and vice president of Broker Engagement, respectively.
“Much like ACAExpress, GetInsured has a solid track record of innovation,” said Linville, ACAExpress.com’s CMO and co-founder. “Together we are well poised to provide agents and brokers the tools they need to be successful, while pushing through current technological barriers.”
The ACAExpress and Benefit Geek teams will remain at their current headquarters in Dallas. Financial details of the transaction were not disclosed.
About GetInsured
GetInsured helps Americans enroll in health insurance that’s right for them by delivering the best health insurance ecommerce experience for consumers, employers, brokers and insurers. Since its founding in 2005, GetInsured has helped millions of consumers enroll in health insurance through the GetInsured marketplace and through public and private exchanges powered by its ecommerce platform. The company also provides brokerage capabilities and flexible business process services to that improve marketing, sales and consumer engagement. To learn more visit company.getinsured.com.
