Get Ready to #PlayHardToGet

Recall  Honcho :

The UK-based startup was established in 2017 to offer a reverse auction marketplace for financial services. Instead of operating as a price comparison site, Honcho invites insurance companies to bid against one another for one’s insurance – starting with auto insurance. “For just £1 a bid, insurers can go head to head to give you their best price meaning you can #PlayHardToGet, Mind. Blown! This means any savings fall on your side – no hidden charges, no commission and honesty about how we make money. We’re also free for consumers to use and here whenever you need us, on your mobile or desktop.”

Led by Gavin Sewell, the startup has secured over £800k in crowdfunding and is planning to launch “this winter.”

The Good: They know their enemy. The Bad: They know their enemy. The Ugly: They need to attract insurers and users…users and insurers.