Genius – The Daily Digital Assistant

BGL BNP Paribas has launched Genius, an intelligent digital assistant to help clients with the day-to-day management of their accounts.

Genius, which is available via the banking app, sends personalized messages that includes advice, alerts and recommendations so clients can manage their budgets and monitor spending. The new feature has been developed in collaboration with fintech firm Personetics and is capable of analyzing trends in client spending, classifying purchases and payments made, alerting clients to any unusual transactions or cash flow problems and providing tips on smart banking behavior.

“Digitization and artificial intelligence open the door to countless opportunities to enhance and personalize our products and services, thus enabling us to transition into a bank that looks after the financial well-being of its clients by offering them tailored solutions that are fully adapted to their unique circumstances, both now and in the future.” – Geoffroy Bazin, country head of the BNP Paribas Group in Luxembourg and chairman of the BGL BNP Paribas executive committee.