Generali Launches Profile on Spotify

Generali recently launched a profile on Spotify. 

The Idea – to use the in-app profile to enhance brand visibility and enable positive interactions in the digital environment, demonstrating a positive view of the insurance market. “The initiative shows that Generali sees the need to focus on new ways of integrating people’s real and digital lives in order not only to protect them, but also to actively participate in each day’s lives. Our aim is to broaden our channels to millions of people by showing why Generali is one of the largest insurance companies in the world” – Head of Marketing and External Communication, Michele Cherubini.