Generali and Vitality renew partnership until 2028
Generali announced the extension of its European partnership with Vitality Group for Generali Vitality. Generali has held the rights to the program in continental Europe as of 2014 .
Generali and the Vitality Group are now committed to continuing their partnership until the end of 2028 and to extending the program to the main markets, in particular, Italy during 2021 – in partnership with Generali Welion, digital life coach for promoting healthy lifestyles, available for businesses – and in 2022 in the Czech Republic and Poland. Last June, Generali Vitality also became available to customers in Spain, after a successful deployment first in Germany, in 2016, then in France and Austria.
The Spanish and Italian programs include a solidarity component, offering clients the opportunity to donate the rewards obtained through the program to The Human Safety Net foundation, which aims to unleash the potential of people living in vulnerable situations in order to that they can improve the lives of their families and communities.
