GEICO & IAs

This report is data-driven, showcasing GEICO’s agency appointments with emphasis on lines of business. 

The takeaways are: 

• GEICO operates through nine separate insurance entities, each focusing on different lines of coverage, including personal auto, commercial auto, motorcycles, ATVs, boats, and personal watercraft. Each entity has its specific focus, such as GEICO Marine Insurance Company for boat coverage and GEICO Indemnity Company for motorcycle and ATV coverage.
• GEICO is appointed with thousands of independent agents, with a significant portion of these agencies located in Texas. In 2024 alone, GEICO Texas County Mutual Insurance Company added over 300 new agency appointments.
• With GEICO now actively seeking partnerships with independent agents, personal lines appointments are expected to increase; currently, they make up a smaller portion of its agency book outside of Texas.