GAINSCO unveils new brand

GAINSCO has rolled out a new logo and website, confirming the rebrand Coverager first flagged in December 2025. The State Farm-owned auto insurer filed a trademark application that November for “GAINSCO AUTO INSURANCE,” featuring a redesigned “G” formed from a half-circle and arrow. That mark now appears on its website.

The site presents the new brand around “Protection you can count on” and emphasizes flexible coverage, payment options, and agent support. GAINSCO specializes in nonstandard personal auto insurance sold through independent agents.

Separately, ERRRA first reported that Kansas regulators rejected GAINSCO’s initial personal auto filing, calling it “grossly inadequate.” GAINSCO’s current site lists coverage in 18 states and does not include Kansas.