FWD Takaful goes live with UnderwriteMe

FWD Takaful Berhad (formerly known as HSBC Amanah Takaful (Malaysia) Berhad) has recently launched a digital platform that provides customers with immediate Takaful protection and coverage online.

This online channel is built on the Underwriting Rules Engine (“URE”), which is powered by UnderwriteMe, Pacific Life Re’s wholly-owned subsidiary. It is the first URE solution to be hosted on the cloud in Malaysia. It is designed to deliver an exceptional customer journey with fewer application questions and providing instant prices, making it easier for customers to participate online without filling in long and cumbersome forms in traditional industry practice.

This new platform brings FWD Takaful’s vision to life as it seeks to change the way people feel about Takaful and also aligns with Malaysia’s wider efforts to promote greater accessibility and a wider range of life insurance and family Takaful products.

“As the first Takaful operator to use the UnderwriteMe solution in Malaysia, FWD Takaful has set a benchmark in terms of technological leadership. Completion of medical underwriting online, faster processing of applications and a much better journey is what today’s consumer expects and we are pleased to deliver a solution that will allow FWD Takaful to grow in years to come.” – Rakesh Kaul, Director of Business Development for UnderwriteMe.

“FWD Group (“FWD”) has always been ahead of the curve for its cutting-edge strategies and we are thrilled to be partnering with them in transforming and digitalising the local life insurance and family Takaful industry. Aside from the digital solution being a game changer, the adoption of UnderwriteMe’s technology will provide our partners with a competitive advantage and supports our commitment and vision to encourage sustainable growth for our partners in Malaysia.” – Vasan Errakiah, Head of SEA Marketing, Product Development & Alternative Distribution, Pacific Life Re.