FWD Life Introduces One-Tap Insurance App

Pan-Asian insurer FWD Life Insurance has  introduced its Tapp mobile app, a “one-tap insurance app” for FWD customers to manage their policies digitally. The part self service, part live chat app offers due date reminders, online payments, policy documents and ability to update contact details; all in the name of ‘convenience’.

“In line with FWD’s vision of changing the way people feel about insurance, we are focused on making insurance accessible and convenient for our customers. It is with pride that we unveil Tapp as another testament to our customer-led business strategy. We envision Tapp to be the most interactive self-service insurance mobile portal in the country with its host of power-packed features which put insurance at our customers’ fingertips.” – FWD Life Insurance Philippines President and CEO, Peter Grimes.

Bottom Line: you can operate ‘in line with’ or blur the line.