Future Family Launches the First Nationwide IVF Insurance: Baby or Your Money Back

Pictured: Jason Sellers, Co-Founder of IVF Insurance and Claire Tomkins, Founder and CEO of Future Family

  • New IVF Insurance provides financial protection and peace of mind by refunding the cost of IVF if it is unsuccessful after two cycles. 
  • IVF Insurance effectively caps the cost of success at two cycles total, estimated to be on average $40,000. Patients receive a refund under their IVF Insurance policy if they fail 2 cycles, and can then use that money to pursue more cycles and achieve success. 
  • Future Family has helped over 10,000 families navigate the IVF process with financing, one-on-one coaching, and care, extending over $200M in credit to American families to date.

Building a family through IVF is one of the most meaningful journeys a person can take – but it’s not without its challenges. That’s why Future Family is proud to introduce the first nationwide IVF Insurance product designed to protect both your dreams and your wallet. 

Here’s How IVF Insurance Works:

  1. Purchase IVF Insurance before starting IVF
  2. Begin treatment; if you don’t achieve a live birth after two cycles, file a claim
  3. Receive a refund and decide whether to pursue more cycles to achieve success

To see how it works, watch this video:

“Our goal is simple: to help build more families by making IVF successful, easy to afford, and less stressful,” said Claire Tomkins, Founder and CEO of Future Family. “As a mom to three IVF kids, I know firsthand the heartbreak and expenses that can come with building a family via IVF. The process can be emotionally and financially overwhelming, and our team is focused on providing the best solutions to bring peace of mind to couples.”

IVF Without the WTF

The cost of two IVF cycles can reach $40,000, depending on location—a daunting leap of faith for new families. With IVF Insurance, families can secure complete financial protection. The average cost of protection is $3,000 down and $999/month for five months. If treatment doesn’t succeed after two rounds, families get their investment back, allowing them to pursue additional cycles or explore other family-building options with confidence.

“This is one of the most consumer-friendly and impactful products I’ve ever worked on,” said Jason Sellers, General Manager of IVF Insurance at Future Family and an insurance industry veteran. “You buy the insurance upfront, and if you don’t achieve a live birth after two cycles, you file a claim, and we send your money back. It’s simple, transparent, and designed to remove the financial fear from this deeply personal journey.”

Built for Families, Designed by Experts

IVF Insurance was developed with industry-leading partners to deliver the first nationwide IVF Insurance solution. Munich Re Ventures (MRV), the venture capital arm of Munich Re—  one of the world’s leading providers of reinsurance, primary insurance, and insurance-related risk solutions —is a $1B+ platform backing cutting-edge companies at the intersection of risk and technology. MRV has invested in insurtech leaders like NEXT Insurance, Hippo, Acko, At-Bay, and ManyPets, providing capital, strategic guidance, and connections to drive industry innovation. The reinsurance strategy is led by BMS, a premier broker in reinsurance and product development, providing expert guidance for growth and scalability. This powerful partnership ensures Future Family’s IVF Insurance product is a trusted, innovative, and accessible solution for families pursuing IVF.

IVF Insurance is available at participating clinics nationwide. Families can find the list of participating clinics or refer their clinic by visiting: www.futurefamily.com/ivf-insurance.

About Future Family

Future Family is America’s leading platform for starting a family, offering Fertility Financing, Digital Coaching, Pharmacy Services, and now the first nationwide IVF Insurance. Founded by Claire Tomkins after her own IVF journey, Future Family has assisted over 10,000 families in navigating their fertility paths with support, transparency, and care and has extended over $200M in credit to American families to date.  

Media Kit  

Media Contact 

Maggie Philbin

VSC for Future Family 

futurefamily@vsc.co 

###