FRIDAY launches in France

After announcing its intentions to expand to France back in March, FRIDAY , the Berlin-based digital insurer by Baloise , is now live in the country with the introduction of a multi-risk home contents insurance product.

“The launch of our operations in France is an important milestone on FRIDAY’s journey to becoming Europe’s most popular digital insurer. We now want to scale up the business and make inroads into further European markets.” – Christoph Samwer, CEO of FRIDAY.

In 2019, SevenVentures – the investment arm of German media corporation ProSiebenSat1 Group – joined forces with FRIDAY. Now, Baloise and FRIDAY are considering the possibility of opening FRIDAY up to other third-party investors.

“Strategic partners and financial investors can add value and help us to achieve our ambitious growth targets and the further expansion of our platform to multiple markets.” – Baloise Group CEO Gert De Winter.