Former Transamerica Employees Launch Gyder

Meet Gyder:

The Dallas, Texas-based company is on a mission to simplify life insurance by making financial guidance and right products available to everyone. The company offers a free assessment to later offer recommendations in the areas of life insurance, critical illness insurance, emergency savings and retirement.

The founding team consists of three former Transamerica employees: CEO Janet Gossage, formerly Head of Life & Health Product, COO Manoj Upreti, formerly Sr. Director of Product Strategy, and Chief Design Officer Eric Crowe, formerly Director of Product Development.

“Having spent our entire careers in the insurance industry, we are familiar with its complexity. We saw it every day — the lack of guidance, the tricky jargon, the hassles in changing your policy or filing claims — all the things that kept away precisely the people who needed insurance the most. While working together the past five years, we talked frequently about helping everyone research, understand and make confident insurance buying decisions. As our friendships strengthened, so did the resolve to bring change. Thus Gyder was born .” – Via Gyder’s website.