Forme Financial raises $12 million

Wealth management startup Forme Financial has officially launched out of beta as Earned Wealth. The startup is also announcing a $12 million Series A round led by Hudson Structured Capital Management and Breyer Capital, with participation from founding partner Juxtapose. This latest round brings Earned’s total funding to $18 million since it started serving customers in 2022.

Founded in 2021, Earned offers wealth management services for physicians. Some of the services being offered include trust and estate planning, debt management, investment management, and insurance planning.

Earned will fully transition away from the Forme brand over the next six months.

“I founded Earned based on a deep passion to create transformational financial outcomes for the heroes of our society – physicians and their families. I’m excited at our rapid progress as we combine new-to-the-world technology and physician-trained financial experts to up-level the personal finance experience and performance for physicians – directly addressing what we view as massive flaws in today’s wealth management industry.” – John Clendening, co-founder and CEO of Earned.

“Earned is an entirely new category of tech-powered wealth management that is now able to offer a comprehensive set of services to help physicians manage their financial lives with ease and confidence. As a full-stack wealth management system with a focus on physicians’ unique needs and opportunities, Earned is positioned to innovate across core areas of the industry and help physicians optimize financial decisioning throughout their career – including optimization of insurance coverage. We are excited to partner with John and the team.” – Vikas Singhal, founding partner of HSCM Ventures.