Foresters Financial introduces a new mobile feature
Canadian life insurer Foresters Financial introduced a new feature to its mobile app Foresters Go.
The ‘Purpose and Community’ feature enables members to earn Rewards Points for engaging in volunteerism, mentoring, sustainable environmental initiatives, and for organizing activities for communities in need with the help of a Foresters Care grant. Members can redeem the rewards points they earn for merchandise (e.g., tablets, smart watches), gift cards, or charitable donations.
Foresters Go was first launched on September 13, 2021 to help Foresters’ members track their wellness and participate in challenges with other members to improve their health and well-being and earn rewards points. It is a complimentary benefit to all Foresters’ members across Canada and the United States with a planned rollout in the United Kingdom coming in 2022.
“This is an exciting development for Foresters. We have included the Purpose and Community feature within Foresters Go as a natural extension of our mission to enrich the well-being of our members and their communities. Recent studies have concluded that volunteering is good for your health. It reduces your stress, anger and anxiety, helps you stay physically healthy, and makes you happier. With Foresters Go, we can inspire our members to volunteer knowing they will enjoy the many benefits that come with giving back.” – Louis Gagnon, Foresters Financial President and Chief Executive Officer.
“Two of our most popular member benefits at Foresters are the Community Volunteer grant and Foresters Care grant™. As a fraternal life insurer, we want to support our members contributions to their communities. By providing grants to fund our members’ volunteer activities, we’re inspiring them to make a difference while earning Rewards Points that they can use to reward themselves. With the Purpose and Community feature, we’re motivating members to focus on their health through diet and physical activity, while inducing a positive mindset through the act of giving back.” – Nicole Gourley, Chief Membership Officer at Foresters.