Ford Insure & Lincoln Motor Company Insure is now powered by Nationwide

Ford, Lincoln and Nationwide have partnered to offer a car insurance solution “that’s as simple as filling out a form in their FordPass or Lincoln Way app.” Termed Ford Insure and Lincoln Motor Company Insure – the two UBI programs are powered by Nationwide.

By logging on to their FordPass or Lincoln Way app, clicking on the insurance tile and filling in some information, customers in 39 states with qualifying 2020 Ford or Lincoln vehicles can purchase a policy “in minutes” and become eligible to save up to 40 percent during renewal. The form is prepopulated with key vehicle information to make the process easy and fast.

Ford Insure and Lincoln Motor Company Insure policyholders consent to be enrolled in Nationwide’s SmartRide® usage-based insurance program and will share their vehicle connectivity information with Nationwide for the initial six-month policy.

Once customers purchase a policy, the connected vehicle will track and share distance driven, hard braking and accelerating, idle time and night driving to establish a policy rate for renewal. The data are shared with Nationwide through the vehicle’s embedded modem, eliminating the need for a special app or vehicle plug-in device. Customers will have access to Nationwide’s standard Accident Forgiveness option, as well as crash repairs using genuine Ford parts.

“This is the latest way we’re improving the customer experience. Insure makes getting insurance easier for connected-vehicle customers to cover one of their biggest investments – their vehicle – while saving money.” – Elena Ford, chief customer experience officer at Ford Motor Company.

“Customers want to be able to purchase auto insurance as quickly and easily as possible. Ford and Nationwide are bringing together the best of our businesses to help make this happen in a way that is sure to delight our customers.” – Brad Lemons, Nationwide’s senior vice president of Personal Lines Product and Underwriting.

“Development of Ford Insure and Lincoln Insure began with a focus on the customer – making it as easy as possible to insure their new vehicle and offer the advantages of usage-based insurance. Constantly improving connected vehicle technology is allowing us to find new ways to contribute to a great customer experience.” – Marion Harris, president and chief executive officer of Ford Credit.

“Nationwide and Ford are two of the most well-known companies in America, and our customers are looking to us to provide the best insurance purchasing experience possible. We’re confident this new partnership will lead to future innovative products and services between our two organizations.” – Kirt Walker, Nationwide chief executive officer.