F&M Bank selects BUNDLE by Insuritas to launch its insurance agency

Insuritas announced it has been selected by F&M Bank , Archbold, OH to install its ‘award-winning’ full-service digital insurance agency platform, BUNDLE by Insuritas. The insurance agency will be owned by the bank, embedded inside F&M’s ecosystem, and engineered to offer a full-service insurance agency solution to their retail and commercial customers. Through the partnership, F&M Bank will be able to offer its customers the “auto, home, commercial, and ancillary insurance products they purchase every year, while deepening wallet share and building an important source of annuitizing non-interest income.”

“We’re delighted to partner with F&M Bank to provide a full-service, digitally-powered insurance agency to their customers in the growing Ohio, Indiana, and Michigan markets. Through BUNDLE by Insuritas, our embedded insurance agency as a service, the bank will now be able to provide simple, seamless access to competitive options for their customers’ insurance needs, all with a focus on delivering the right coverages at the right price at the right time.” – Insuritas Chairman and CEO Jeffrey Chesky.

“We are always looking for opportunities to enhance the value and experience we provide to our customers. We are excited to partner with Insuritas to offer full-service insurance solutions that will allow our customers another avenue to do business with an organization they already trust. Affordability, convenience, and quality of insurance offerings are some of the benefits the agency will provide our customers.” – F&M Bank President and CEO, Lars Eller.

BUNDLE incorporates Insuritas’ proprietary technology stack to leverage data-driven machine learning, natural language processing, and conversion rate optimization to identify high-intent insurance customers and maximize purchase consideration. Insuritas’ digital insurance assistant, Lily, is “seamlessly woven into multi-channel, automated outreach and nurturing campaigns to ensure strategic, scalable agency awareness.”

The agency will feature a variety of insurance services, including but not limited to, home, renter’s, auto, pet, identity theft, travel and professional liability insurance. F&M Bank’s insurance agency is scheduled to launch this fall.