Flourish launches lending platform

Flourish, the wealthtech platform owned by MassMutual, has introduced Flourish Lending, a residential mortgage solution that enables independent advisors to offer “competitive rates” for their clients’ mortgage needs.

Flourish Lending operates as a digital-first mortgage broker, giving clients access to “exclusive rates” directly from the capital markets, “eliminating costly middle layers.” The platform supports refinancing, cash-out refinancing, and new home purchase loans of up to $10 million for both primary and investment properties.

Flourish Lending is currently licensed in over 20 states covering more than half the U.S. population and expects to achieve nationwide availability within 12 months.

“For years, advisors have told us they lose assets to wirehouses and banks when clients need a mortgage. Until now, RIAs have been left behind with no competitive solution of their own. Flourish Lending changes all that, giving advisors both the rates and the technology to compete on every front. Clients increasingly expect their advisors to be their primary financial relationship, not just for investments. Mortgages are one of the most important financial decisions in clients’ lives, and advisors need solutions that allow them to stay involved when those decisions arise.” – Max Lane, CEO of Flourish.

“Lending has long been one of the biggest structural advantages banks and wirehouses hold over independent advisors. When clients need mortgages or refinancing, advisors often have limited ways to help, which can lead to assets leaving the advisory relationship and important financial decisions happening outside the planning process. It’s exciting to see solutions emerging that aim to give independent advisors better ways to add value to clients and stay involved in some of the most important financial decisions they make.” – Dani Fava, Chief Strategy Officer at Carson Group.