Fixle launches out of American Family Insurance

Fixle , a technology company that simplifies home maintenance and management, has officially launched from American Family Insurance , where it was originally incubated.

Founded in 2022 by industry veterans Dave Theus (co-founder of HOMEE ) and Amanda Schulze, Fixle simplifies how customers use, maintain, repair, and manage their home systems and appliances with a platform that makes collecting and accessing home information ‘simple, secure, and connected.’ Its end-to-end solution benefits property managers, home inspectors, service technicians, warranty underwriters, insurance adjusters, homeowners, and integration partners by delivering valuable information when needed.

“The launch of Fixle is a testament to the traction this innovative technology and our founding team have achieved. We extend our gratitude to AmFam, our partners, investors, customers, and advisors who continue to support Fixle. Moving forward, our focus is on delivering an outstanding customer experience, expanding our user base, delivering on our product roadmap and raising additional capital to fuel our growth.” – Theus, Fixle’s CEO.

“Our support for Fixle’s launch as an independent entity from AmFam reflects our confidence in their mission and the comprehensive solution they’re bringing to the table. As a minority investor, we’re not just investing in a company; we’re investing in a vision that has already shown substantial interest in the market.” – Dan Reed, Managing Director and President of American Family Ventures.

Bottom Line: The news follows American Family shutting down its venture studio Tenney 110 late last year.