First for Ladder, First for Haven Life

“Ok Google, talk to Ladder Life.”

Digital MGA Ladder has developed a skill for Google and Amazon. The Menlo Park-based life insurance startup has worked with Google and Amazon to allow shoppers to ask questions about life insurance, calculate their needs, and get a ballpark quote.

Bottom Line: perhaps the first life insurance skill. Look.

Speaking of ‘firsts in life insurance’, MassMutual-backed Haven Life launched a facebook chatbot; possibly the first in the US to offer this service for this line of business. Users can visit Haven Life’s facebook page, answer a few questions, obtain a premium estimate and continue to Haven Life’s website to obtain a quote and purchase coverage. Look.