Fierce launches out of stealth with $10 million in funding

Fierce Technology , a fintech startup developing a “finance super app,” is officially out of stealth with its app available for Apple devices. Fierce is also disclosing $10 million in seed funding, with participation from Pendrell, AP Capital, Wheelhouse Digital Studios, Space Whale Capital, and several angel investors.

Founded in 2021 and led by Rob Cornish, formerly CIO of the New York Stock Exchange, CIO of the International Securities Exchange, and CTO of crypto exchange Gemini Trust Company, Fierce’s offerings include the Fierce Cash account, an FDIC-insured checking account with an annual percentage yield rate of up to 4.25%, and a debit card with access to over 55,000 fee-free ATMs. In addition to the cash deposit offering, Fierce also provides users with the ability to purchase shares of stocks and ETFs, including fractional shares.

Fierce plans to extend access to personal loans, mortgages, insurance, and more in the future.

“Fierce is a customer focused, feel-good finance app. We are truly mission-driven in our effort to bring the best of fintech to people, so we built an incredibly advanced platform with a simple UX to give as much yield as possible to our customers. Our goal is to help users increase their wealth while enjoying an empowering, positive experience on the app.” – Rob Cornish, founder and CEO of Fierce.

“As we’ve seen with some of the recent turbulence in the financial markets and incumbent institutions, the market is ready for a solution like Fierce, a company that puts customers first. Fierce is entering the market with a powerful solution that allows customers to take control of their finances while calming the financial anxiety that many people face today. We’re confident in the company’s ability to provide customers with the means to create financial stability for the long run. I’m thrilled to be a part of this journey with Fierce and the company’s relentless focus on helping investors across the country reach their financial goals.” – David Krell, angel investor and past founder/chairman of the International Securities Exchange.