Fénix Directo Launches First Insurance App for Smart TV
Fénix Directo, a pioneer in the direct sale of insurance, has presented the first insurance app for Smart TV that is already available on all Samsung and LG smart TV models, after 2013.
The aim of the company is to accompany users in all areas of their lives and offer them an omnichannel service with a unique experience at all points of contact: through their website, social networks, smartphones and now also connected TVs.
Fénix Directo Smart TV APP is the first car insurance application for connected televisions that offers users a wide range of utilities to check new products, request real-time quotes, manage their insurance or contact the insurer in question. minutes In addition, it provides access to all the contents of the company’s social channels, with an intuitive user experience. Customers can also comfortably enjoy, from their homes, all the advantages of the Club Fénix platform, with more than 500 offers always active in multiple categories.
The presence of connected televisions in Spanish homes increases substantially, every year. A report on connectivity carried out by Digital TV Research estimates that next year, 2018, there will be more than 759 million televisions connected to the Internet, compared to 307 million in 2013. It is estimated that, in Spain, there are six million televisions connected with an activation ratio of around 80%. The incorporation of premium services, video on demand applications and live channels of different pay TV operators and local content have increased the frequency of use and permanence of the audience in these devices, according to the annual study of Connected TV and Video Online of the IAB.
About Fénix Directo
Since its creation, in June 1991, Fénix Directo is one of the reference companies in the sector of direct sales of insurance in Spain, standing out as the only one that has proven that its Quality Management System meets the requirements of ISO 9001: 2008, whose scope extends to all its activities and processes.
This certification supports the daily management carried out by Fénix Directo and explains the trust placed by its more than 260,000 customers.
