Farmers launches fully-digital auto insurance in South Carolina

Farmers launched its first auto insurance product in South Carolina, delivered exclusively through Farmersdirect.com.

The new policy options give drivers in South Carolina the ability to manage all aspects of their policies online. After answering a few basic questions, customers are provided with a quote “in under a minute” and are led through the dashboard where they can adjust core auto insurance features like coverages, vehicles, drivers and more while being able to receive support via live chat. Consumers may also add a variety of endorsements, like rideshare coverage.

“Entering South Carolina with the very first fully-digital and customizable Farmers auto product is an important milestone for us. It’s a unique opportunity for us to bring our 92 years of experience to a new market with a fresh, digital-first approach. This is also another bold step toward our eastern expansion commitment of bringing the Farmers brand to 48 states.” – Keith Daly, president of personal lines for Farmers Insurance.