Farmers debuts direct-to-consumer policies in Massachusetts

Farmers Insurance announced its launch of a range of insurance products in Massachusetts that consumers can customize. Customers throughout the state can now access quotes and purchase auto, home, condo, and renters products in a seamless direct-to-consumer model.

“Massachusetts marks another major step in Farmers strategic eastern expansion following a year that showcased the importance of our commitment to the accessibility of our products, but also the personalized approach that has been our hallmark for more than 92 years. We remain committed to innovating our business to extend Farmers products and unbeatable customer support to more customers.” – Keith Daly, president of personal lines for Farmers Insurance.

Farmers continues to build on its strategic expansion, offering its branded services in both Massachusetts and Louisiana, following growth in Florida, Connecticut, Georgia, Maryland, New Jersey, New York, Pennsylvania, South Carolina, Kentucky, and Mississippi since 2011.