Fair Square Medicare raises $15 million

Fair Square Medicare, a brokerage helping seniors navigate Medicare Parts A & B, Medicare Advantage, and Medigap, has raised $15 million in Series A funding led by Define Ventures, with additional participation from Slow Ventures, Y Combinator, and angel investors. The company has raised $19 million to date.

Launched in 2020, Fair Square Medicare is led by Daniel Petkevich, the technical co-founder of fintech startup Trim.

Fair Square Medicare “focuses on educating instead of selling” seniors and uses “algorithmic intelligence” to sort and present the most-relevant Medicare plans based on their budget and preferences. The platform also includes a web portal that allows them to take full advantage of their available benefits.

Fair Square Medicare currently operates in 49 states and Washington D.C.

“The average person has 50 health insurance plans to choose from when they turn 65. They turn to a broker for help, who then almost always recommends the plan that pays them the most to sell. I saw my parents have this experience, so I decided to build the brokerage I wish they had.” – Daniel Petkevich, founder and CEO of Fair Square Medicare.

“Seniors deserve a trusted healthcare partner that’s always acting in their best interest. Fair Square Medicare’s model builds trust with seniors, because it treats them like family. When you prioritize the long-term relationship with the customer over potential short-term financial gains, they’ll trust you with more of their health. That’s the recipe for sustainable growth, which is why we’re investing in Fair Square Medicare’s future.” – Chirag Shah, partner at Define Ventures.