Experian now features Gabi on its site

Experian sent out an email today to users introducing new products and features and the first on the list was a car insurance comparison service powered by its new subsidiary Gabi.

The Gabi experience isn’t fully integrated into Experian’s platform. Instead, users are redirected to Gabi’s website while seeing branded elements of Experian. The new offering is also featured on Experian’s mobile app.

Before Gabi, Experian redirected users interested in insurance to nextinsure.com, which is owned by QuinStreet. Based on traffic data, nextinsure.com received over 700k visits from Experian in the past year.