EVRYTHNG raises $10 million, bringing total funding to $60 million

EVRYTHNG , the Product Cloud managing digital identities for the world’s consumer products, announced it has closed a $10 million funding round, bringing its total capital raised to $60 million. London-based and a team of ~91 EVRYTHNG will use the new investment to accelerate its global growth, expand its product capabilities that provide end-to-end supply chain traceability and visibility and machine-learning applications for brand integrity, and add to its team. A pioneer of the internet of things for consumer products and a World Economic Forum Global Innovator, EVRYTHNG works with global consumer brands that include Ralph Lauren, PUMA, P&G, Moët Hennessy and Anheuser-Busch InBev, among many others.

The EVRYTHNG Product Cloud links every product item to its Active Digital Identity on the web—joining up item-level data at every point in a product’s journey from manufacture to the consumer. Digitized products provide visibility, validation and real-time intelligence as well as connect directly with consumers. Led by Copenhagen-based IDC Ventures and private investor & EVRYTHNG chairman Simon Eyers, other investors in the company’s latest round include San Francisco–based Sway Ventures, Toronto-based Generation Ventures, New York–based Fernbrook Capital and You & Mr Jones, London-based Bloc Ventures, the UK Future Fund and other private investors.

“COVID-19 has made supply chain transparency and visibility absolutely crucial, not only in retail categories such as apparel, pharma and consumer goods, but in healthcare, government and other sectors as well. With this new funding, we’ll broaden our global reach to accelerate digitization for more consumer brands and companies in other segments as they strive to create more agile, resilient and sustainable supply chains while gathering data intelligence and scaling their consumer relationships. We’re seeing significant digital acceleration as global brands apply data intelligence and real-time learning from the billions of data points their products generate throughout their supply chain journey—from factory to consumer to resale and recycle—and we’re accelerating our own growth to meet these companies’ needs.” – CEO and Co-founder of EVRYTHNG, Niall Murphy.

EVRYTHNG has experienced rapid growth in 2020 as global brands and manufacturers have embraced product digitization for visibility across their supply chains and to scale their direct-to-consumer business models. EVRYTHNG has recently launched strategic partnerships with Minet Technologies (Israel), The Results Group (Australia), Practical Methods (South Korea) and Hive (South Africa). In addition, in April, EVRYTHNG announced a long-term global partnership with HP Inc. that will enable consumer goods and publishing customers to use HP’s industrial digital printers to print “born digital” packaging with cloud-connected digital identities. The EVRYTHNG Product Cloud SaaS provides global product data management with coverage across the EMEA, Americas, China and APAC regions and ISO certification.