Everdays site goes dark

Everdays , the Detroit area insurtech founded in 2017, appears to have stalled after cycling through multiple business models in recent years. The company’s website is unreachable.

Everdays began as a funeral planning startup. From 2017 to 2022, it operated as a small company with roughly 14 employees, offering free funeral announcement services to funeral homes while aiming to monetize through pre need insurance. During that period, it partnered with 104 funeral homes nationwide, including 7 in Texas, and worked with Penn Mutual.

The company later pivoted into direct to consumer life insurance. From 2023 through June 2024, Everdays marketed mainly through Facebook and Google ads, but sold only a small number of policies.

That strategy was followed by another shift. Between June and October 2024, Everdays moved to an independent agent model, contracting with about 275 agents nationwide. Those agents sold 114 policies in total.