Even Financial to Acquire Birch Finance

Engine by MoneyLion (Even Financial) , a search, comparison and recommendation engine for financial services, announced that it is acquiring Birch Finance, a personal finance app that helps consumers find the best credit cards and optimize their rewards.

Birch is a San Jose-based technology startup that offers a mobile and web application that makes finding the right credit cards painless. Its core recommendation engine analyzes a user’s real transaction history and compares it against credit cards and their respective reward programs to determine the optimal set of cards that individuals should have in their wallet.

“The credit card market continues to expand with millions of consumers opening up hundreds of different types of credit cards every year for countless reasons. Birch already has one of the largest credit card databases and their technology perfectly complements our existing platform as we expand our offering to the credit card space. This acquisition will allow our partners to optimize the process of getting the right cards to the right consumers.” – Chief Executive Officer and Cofounder of Even Financial, Phillip Rosen.

Even will leverage Birch’s consumer-facing app to build customer acquisition technology in the credit card market.