Etsy launches purchase protection program

E-commerce platform Etsy announced the launch of Etsy Purchase Protection. Starting August 1, buyers will receive a full refund for purchases on Etsy.com in the “rare cases” that they don’t match the item description, arrive damaged, or never arrive.

The company plans to invest at least $25 million per year into the purchase protection program to cover refunds on behalf of sellers for qualifying orders up to $250, enabling them to keep their earnings from sales when things happen outside of their control.

“Easy issue resolution is a critical part of the e-commerce shopping experience, and our new Etsy Purchase Protection program aims to help make shopping on Etsy even more worry free. This program will help buyers feel more confident when they shop from small businesses on Etsy, while we invest directly in our sellers to provide them an important layer of assurance. This is just one of many steps we are taking to inspire trust and confidence in the Etsy brand. Etsy’s Purchase Protection program will complement our broad efforts to improve customer support, increase trust signals across the user experience, and maintain the integrity of our marketplace as a destination for unique and special items.” – Raina Moskowitz, Etsy’s COO.