Ethos Life Raises $35M

Ethos Life , the celebrity-backed company offering a “new kind of life insurance for people who don’t have time for fine print, extra doctors appointments or hidden fees,” has raised $35m in a funding round led by Accel, with participation from Google Ventures, Sequoia Capital and Arrive. This latest round brings the company’s total funding to date to $46.5m.

“The insurance sector is a $1 trillion industry that is still largely dependent on pen and paper, pushy salespeople, doctor office visits, and legacy systems, which is why we believe there is a tremendous opportunity to simplify the process through technology — and that’s exactly what Ethos has built. We believe that Ethos is the first player in the life insurance space that’s truly poised to make a difference in how Americans purchase and interact with their insurance provider.” – Principal at Accel Partner, Nate Niparko, who will join Ethos’ board of directors.

According to CNBC, Ethos saw robust growth this year, with a more than 400% jump in revenue, customers and applications in the last four months – the question is – 400% of what? When it comes to website traffic, the company saw a steady flow of ~50k monthly visitors.

Bottom Line: The company now has more millions than employees…