Ethos announces launch of initial public offering

Life insurance startup Ethos Technologies has launched the roadshow for its proposed initial public offering of its Class A common stock. The proposed offering consists of 5,127,696 shares of Class A common stock offered by Ethos and 5,398,619 shares of Class A common stock offered by certain of Ethos’s existing stockholders. The initial public offering price is expected to be $18-$20 per share, giving the company a valuation between $1.13 billion and $1.26 billion.

Ethos intends to list its Class A common stock on the Nasdaq Global Select Market under the ticker symbol “LIFE.”

Founded in 2016, Ethos has publicly disclosed $413 million in funding and was last valued at $2.7 billion following a $100 million investment from SoftBank in 2021.

Ethos grew revenue 60% year-over-year from $160 million in 2023 to $255 million in 2024, while net income surged from $2 million to $49 million over the same period. For the nine months ended September 30, 2025, Ethos generated $278 million in revenue, up 47% from $188 million in the prior year period, with net income of $47 million compared to $39 million in the prior year period.