Erie’s YourTurn program available in Pennsylvania

YourTurn, a rewards program offered by Erie Insurance , aims to reduce car crashes among drivers by rewarding ERIE policyholders for safe behaviors behind the wheel. The program is now available to drivers in Indiana, Maryland, Ohio, Tennessee, Virginia, Wisconsin and West Virginia. The company also announced YourTurn’s availability in Pennsylvania.

“We’re proactively helping drivers develop a lifetime of safe driving habits, using technology that they are already comfortable with. We believe the best way to do so is to provide incentives to make our drivers safer.” – Jon Bloom, vice president of product management at Erie Insurance.

The program uses a smartphone application to track driving behaviors including acceleration, braking, cornering, phone distraction and speeding by collecting GPS and location data as well as accelerometer data, gyroscope data, phone movement and screen activation data. Depending on how safely they drive, drivers can earn rewards every two weeks that can be redeemed for gift cards or donated to charity. According to the company, drivers see an average reduction of 35% in phone distractions, 20% in hard braking and a 20% reduction in at-risk speeding.

“ERIE’s YourTurn rewards program is tops in the industry. Our policyholders enjoy being rewarded for safe driving behaviors and the program also provides additional peace of mind to parents of youthful drivers.” – Monica Gray, principal agent and owner of Remarkable Insurance Agency in Newark, Ohio.