Era raises $3.1 million

Era Finance, an AI-powered wealth management platform, announced its launch and $3.1 million in Seed funding led by Northzone with participation from Protagonist and Designer Fund.

Era was founded by CEO Alex Norcliffe and COO Lindsay Brady, who led initiatives at the intersection of tech, design and money at Stripe, Square, Apple, and Google.

The startup leverages artificial intelligence and human advisors to personalize wealth management advice and automate financial tasks. Era’s recommendations range from advice on best ways to pay off credit card debt to rebalancing investment portfolios.

“Our mission at Era is personal for me: Growing up, my financial education started and stopped with balancing a checkbook. Once I got a job where I started receiving equity, I spent a lot of time trying to understand what that meant. We built Era to improve people’s financial outcomes — no matter where they’re at in their journey.” – Era’s COO Lindsay Brady.

“We’re excited to partner with Lindsay and Alex and see through what Era is building in a space we’ve long desired to disrupt. Americans, especially Millennials and Gen-Z, are more stressed than ever about their personal finances. Era is responding to an urgent need to bring personalized wealth management to many, enabled by a step change in the consumer experience unlocked by AI.” – Wendy Xiao, partner at Northzone.

“Finance shouldn’t be a maze that only a few can navigate. At Era, we’re reshaping the financial landscape to make expert advice attainable for everyone, irrespective of their existing knowledge or funds in their bank account. We want to empower anyone to manage their money like experts, without needing to be one themselves.” – Alex Norcliffe, Era’s technical co-founder and CEO.