Equal Parts launches with $10 million in acquisition capital

Equal Parts , a new insurance agency backed by $10 million in acquisition capital from Equal Ventures and Max Ventures, has launched with plans to acquire and modernize small independent agencies.

The company plans to acquire agencies with less than $5 million in revenue and equip them with AI tools that streamline back-office operations while preserving the human relationships at the core of insurance distribution.

Equal Parts says it has closed its first deal and expects to announce several more in the next 90 days.

Bottom Line: Acrisure, an insurance agency founded to acquire other agencies, is led by Greg Williams. When asked about the origin story, he said he didn’t think the world needed another insurance agency — but the industry did. What he meant was that the traditional M&A model was chaotic and disruptive for acquired companies. Acrisure aimed to introduce a better way to do M&A — one that minimized displacement and offered a different acquisition and operating model.

Back in 2005, Williams conducted a deep analysis of 20 transactions where top brokers were the acquirers; a year later, 12 of them experienced financial regression. Today, with players like Acrisure in the mix, the odds have likely improved. But Equal Parts is dealing with what’s left of the leftovers—and in this case, AI isn’t equally relevant.