Engagement banking platform ATTUNE raises $2.2 million

ATTUNE , formerly known as Lendsmart, announced a $2.2 million fuding round led by Tribeca Early Stage Partners, with participation from CastleCreek Launchpad, ICBA, and Mike Roffler.

Founded in 2019, the New York-based startup offers digital solutions for lending and home buying. The platform attracts banks and credit unions through intuitive, user-friendly digital tools, enhancing operational efficiencies and increasing conversions with new revenue channels.

“We believe there’s a substantial market opportunity for ATTUNE as financial institutions look to modernize their core systems and engage with their customers more effectively. ATTUNE’s platform enables banks to quickly and inexpensively deploy account onboarding, lending, mortgage and any other financial products workflows that are fast, simple and personalized, reducing obstacles and enhancing customer enrollment.” – David Levy, member of the Investment Committee of Tribeca Early Stage Partners.

“AK and the ATTUNE team have achieved impressive traction. With expansion into onboarding, their robust customer engagement platform is enabling broad digital transformation at banks. ATTUNE simplifies often overwhelming choices, with a versatile digital platform that can readily integrate new modules as fintech advances.” – Launchpad Capital Partner Jurgen van de Vyver.

ATTUNE’s suite of products includes:

  • Digital Lending: Streamlining the lending process with real-time underwriting.
  • Digital Onboarding: Transforming customer onboarding for accounts and credit cards.
  • Upsell & Cross Sell: Personalized product and service recommendations.
  • Digital Insurance: Offering automated underwriting and personalized product recommendations.
  • Digital Connect: Enabling marketing teams to engage and convert customers in real time.
  • Digital Support: Empowering customer service teams to increase sales opportunities and deliver exceptional experiences.