Eirene raises $4.1 million

Canadian online funeral services provider Eirene has launched operations in the U.S. after raising $4.1 million in seed funding. Relay Ventures led the round, with participation from Export Development Canada and Saint Elizabeth Healthcare. Since its inception in 2019, the company raised $5 million.

Eirene’s technology platform provides families with online end-of-life solutions. The company operates in five provinces, and now in Florida. In 2021, Eirene partnered with Assurant to offer Canadians the ability to pay for cremation services online as part of their estate planning.

“With the ongoing support and confidence of our investors, and the launch of our business in Florida, we’re thrilled to be able to serve more families in Canada and the U.S.. Today, over 75% of Canadians and over 60% of Americans are choosing cremation. However, there has been very little change in how the industry delivers its services in the past 100 years. We’re filling a gap to provide a relevant and innovative solution for families. This funding comes at an exciting time for our business and demonstrates a shared vision with our partners.” – Mallory Greene, Eirene’s co-founder and CEO.

“We’re excited to lead this round of funding for Eirene, and to be able to work with exceptional founders like Mallory and Faisal. Eirene is leveraging their technology-enabled platform to disrupt a traditional brick and mortar industry, which positions Eirene at the forefront of transforming the customer experience. This investment will accelerate Eirene’s ability to scale its operations across North America, expand its end-of-life services and further invest in its innovative technology platform to maintain its leadership position.” – Kevin Talbot, co-founder and Managing Partner of Relay Ventures.