Economical Launches Vyne™

Economical, the Canadian P&C insurer, is making it easier than ever for brokers to match customers with the right insurance coverage with the launch of Vyne.


“Vyne is a key part of our ambitious strategy to focus on the customer first, drive profitable growth, improve operational efficiency, and foster innovation for Economical and our broker partners. We are earning our place among the leaders in our industry through our strategic investments that will provide significant benefits to our brokers and customers for a long time to come.” – President and CEO of Economical Insurance, Rowan Sanders.



Vyne has been built with broker feedback in mind to meet changing customer expectations, giving brokers more options and control through refreshed products, pricing, technology and workflows. Highlights of the new platform include: (1) Increased quoting accuracy – the quoted price is what customers pay, (2) updated documents with wordings customer can easily understand, (3) clear coverage options and (4) improvements to base coverage and optional event coverage, along with key endorsements.


“We’re taking our personal insurance business to the next level with Vyne. This is so much more than just a new policy administration system. We are re-launching our entire broker-facing business with this launch, to allow our broker partners to thrive as consultants for their clients today and into the future.” – Executive Vice-President, Personal Lines at Economical Insurance, Paul MacDonald.


Vyne is now available in New Brunswick and Prince Edward Island, and will launch in Ontario, Nova Scotia, Quebec, and Alberta in the coming months.


Bottom Line: you saw it coming.