Direct Line insurance to launch on price comparison websites

The Direct Line insurance brand will launch for the first time in its history on price comparison websites, with a new suite of motor insurance products.

The new products will be specifically designed for price comparison websites, with different coverage levels and features to the Direct Line motor insurance offering available to customers who purchase directly from the insurer.

In a statement, the company said that it is increasing the visibility of its products and making it even more convenient for customers to buy insurance. The company added that price comparison websites are visited by 90% of consumers when deciding on their insurance.

“We are thrilled to launch Direct Line branded insurance products on price comparison websites, reinforcing our ambition to be the insurer of choice for customers. This marks a new chapter in our mission to make insurance simple and accessible for everyone. Our presence on these platforms, alongside our powerful direct sales offering, will enable us to reach even more customers as we deliver the trusted protection and service that Direct Line is renowned for. Putting our strongest brand, Direct Line, on price comparison websites where we know there is a receptive audience will see Direct Line shaking up the motor insurance market once again.” – Adam Winslow, Chief Executive Officer of Direct Line Group.