Digital Media Solutions acquires

Digital Media Solutions, a digital insurance advertising marketplace for auto, home, health and life insurance providers, acquired San Diego-based, including ZipQuote and the Comanche click platform.

The newly created DMS Insurance™ brand, a division of Digital Media Solutions, will house the acquired brands and assets and continue supporting the digital performance marketing needs of the nation’s largest insurers and their respective agent pools.

“Consumers are looking for optionality when it comes to insurance coverage, and insurers are competing with increasingly targeted campaigns and effective offers to match consumers with their policies. As insurance companies shift more of their advertising budgets to digital media to achieve greater accountability for their marketing spend, consolidation within the digital insurance marketplace is quickening. Prudential acquired Assurance, Lending Tree purchased QuoteWizard and now DMS has acquired and ZipQuote to capitalize on the projected growth of the digital insurance market and to serve the needs of both consumers and insurance providers.” – Joe Marinucci, CEO of Digital Media Solutions., rebranded as DMS Insurance, will be led by two of the original co-founders: Taryn Lomas, EVP of Insurance, and Keola Malone, EVP of Technology. Additional DMS Insurance leadership includes Matt Rihtar, SVP of Insurance. Colleen Liguori, previously part of the team, will be taking on the role of SVP of HR, supporting the global DMS team.