Digit Insurance Expands to Home Insurance

“Much has been talked about the under-penetration of home insurance in India. So we thought of creating a product that is rooted in people’s behavior. So while humans are often under an ‘Optimism Bias’ that nothing bad can happen to them, esp. in the context of their homes. But they are kind of cautious or worried when moving out of the house for a travel. So we thought why not launch a product that would make sense to them, a short-term product, that can be bought for just one day also!” – Digit.

 

The Idea – a Holiday Home Protection policy that provides short term coverage when one is away from home for the price of a pizza.

 

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