Delivering content in context

MindTouch, a cloud service that helps customers find answers to product questions using the company’s existing documentation, training materials and customer service documents, raised $12 million in funding to build sales and marketing and improve the product. The MindTouch value proposition is centered on 1) increase in organic traffic, 2) increase in the likelihood that someone researching a product will actually buy it and 3) increase in customer satisfaction. Worth Noting: Zenefits is a client.