Dairyland​​® Expands Insurance Offerings for Customers by Leveraging Bindable’s Insurance-as-a-Service Platform and Agency Services

The carrier will leverage the Bindable™ platform to provide additional value for customers and agents

Boston, MA – September 20, 2022 – Bindable™, the InsurTech leader for alternative distribution, is pleased to announce that Dairyland®, a Wisconsin-based provider of automobile and motorcycle coverage underwritten by a member of the Sentry Insurance Group, has chosen Bindable to build and launch a digital personal lines insurance marketplace of ancillary products.

“We’re pleased to be working alongside Bindable to bring a broader suite of protection-related products and services to Dairyland customers,” said Rob Yeiser, AVP at Dairyland. “Through this partnership, we’ll be able to better meet the evolving needs of our online insurance customers. Additionally, we’ll explore how we can use Bindable with select independent agents, potentially providing them with new and digital ways of reaching consumers and driving additional revenue.”

Bindable is building a branded front-end digital experience for Dairyland where consumers can discover and secure ancillary products via an insurance marketplace. Dairyland will also leverage Bindable’s infrastructure, including licensed agents, to supplement sales efforts. Using Bindable’s Insurance-as-a-Service solution, Dairyland will enjoy the benefits of expanded offerings for their customers while keeping enterprise costs low and gaining the ability to scale business operations as they grow.

 “As the market hardens and competition for customers continues to heat up, insurers need to be adaptable and willing to implement new strategies and operating models in order to remain relevant and demonstrate unique value to consumers,” said Bill Suneson, CEO & co-founder of Bindable. “Selling their own auto and motorcycle insurance products alongside ancillary offers from other providers will enable Dairyland to improve customer retention and grow without losing focus on the core of their business and what they do best.”  

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About Bindable™
Bindable is the InsurTech leader for alternative distribution solutions, enabling organizations to drive revenue and build loyalty through digital insurance. Bindable’s platform provides a digital insurance marketplace, agent software, and a suite of support services for insurers, agencies, brokerages, and trusted brands alike. To learn more about Bindable, please visit www.bindable.com and connect on LinkedInTwitter, and Instagram.

For more information, please contact:
Mary Clare Riordan

About Dairyland®
Dairyland is a brand of the Sentry Insurance GroupAuto and motorcycle policyholders of Dairyland brand insurance receive multiple coverage options, money-saving discounts, and outstanding customer service. For more information, including underwriting companies, visit dairylandinsurance.com.

For more information, please contact:

Carolyn Schamberger

Avery Faehling

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