Daimler Mobility is moving even closer to in-car payments
Daimler Mobility will enable “native” in-car payments as a result of its cooperation with Visa. This means that thanks to Visa’s Delegated Authentication technology, typing passwords or depending on mobile devices for payment authentication may soon be obsolete, as the vehicle itself becomes a biometrically enabled payments device.
Mercedes-Benz customers in the UK and Germany will be able to make payments using a fingerprint sensor in the car starting in spring 2022, with additional European markets following suit. The car’s head unit, or MBUX, can then be used to make purchases. At a later date, the solution is expected to be offered in other markets throughout the world.
“We are excited to bring to life a native solution for in-car payments for the first time, together with our partner Daimler Mobility. It is significant that both the successful pilot testing and initial launch activities are taking place in Europe, a world-leading hub for payments and automotive innovation. This is a powerful example of how the world’s leader in digital payments and the inventor of the automobile are able to combine their technologies to create the next generation of smart solutions for the automobility sector, providing the driver and passengers with a completely new in-car connected commerce experience.” – Antony Cahill, Deputy CEO and Head of European Markets, at Visa in Europ.
“Mercedes pay is our competence centre for in-car payment, through which we offer our customers worldwide digital services seamlessly integrated within the Mercedes-Benz ecosystem. In partnership with Visa, Daimler aims to offer native in-car payments that meet the requirements of two-factor authentication in a secure and user-friendly way. There is nothing more convenient than authorising a payment with your fingerprint. A luxury customer experience of course includes the aspect of safety, and we fulfil that through native in-car payment. We offer our customers security not only when driving, but also when paying.” – Franz Reiner, Chief Executive Officer, Daimler Mobility.
Bottom Line: In-car commerce has become an integral aspect of the luxury customer experience. For example, Daimler Mobility’s global payment platform called Mercedes pay enables customers to buy goods and services directly in their car, including Mercedes me services, as well as for other use cases such as fuelling and parking.