Dai-ichi to invest ¥17.4bn in Infomart

Daiichi Life Group partnered with Infomart , a Japanese provider of digital platforms for business-to-business transactions, as the insurer looks to expand its corporate services beyond traditional insurance.

Under the agreement, Infomart will issue new shares to Dai-ichi Life through a third-party allotment. Following the transaction, Dai-ichi Life is expected to hold about 15% of voting rights, with Infomart becoming an equity-method affiliate after a director appointment. Infomart plans to use the roughly ¥17.4 billion raised to fund growth investments and business expansion initiatives.

The partnership focuses on sales collaboration and product development. Dai-ichi Life will support the distribution of Infomart’s services, including its invoice and procurement platforms, while Infomart will help promote Dai-ichi Life’s offerings such as group insurance and employee benefit services provided through Benefit One. The companies also plan joint product development, operational collaboration, AI research, and exploration of future M&A opportunities.

Infomart operates digital ordering and invoicing platforms used by approximately 1.24 million companies, including a large share of listed firms in Japan. By combining Infomart’s transaction data and digital capabilities with its corporate customer base, Dai-ichi Life aims to strengthen its value proposition for small and midsize businesses and expand cross-selling opportunities in the B2B services market.

Bottom Line: Embedded insurance delivered at enterprise scale through a strategic platform alliance.