DA Direkt to promote pet insurance in stores

DA Direkt, the digital insurance subsidiary of Zurich, has announced a partnership with Hagebau, a retail hardware chain.

As part of the partnership, Hagebau will promote DA Direkt’s pet insurance offering in the pet supplies section of its stores in Germany. Shoppers will be able to receive relevant information and purchase coverage digitally by scanning a QR code.

“We are delighted to welcome the hagebau Group as a well-known addition to the digital ecosystem surrounding our pet health insurance. With more than 380 hagebau stores in Germany, we are gaining another large platform to convince customers of our innovative offering with a free online veterinarian.” – Sebastian Wolf, Head of Partnerships at Zurich Group Germany.

“Our goal is to offer hagebaumarkt customers the most comprehensive service possible for their pets. We are pleased to have found a partner in DA Direkt that offers a convincing product.” – Thorsten Gehrke, Head of Garden and Leisure at hagebau.