CYBG Partners with GoCompare
CYBG announced a partnership with financial services comparison website GoCompare to allow customers to compare and switch energy providers.
The new service – ‘B Smart’ – will enable more than 300k customers of CYBG’s B digital banking app to find, compare and switch energy providers all within the app. The new service is available in the B Store marketplace which was launched last year and features digital services that support “day-to-day financial and lifestyle needs.”
“Our customers know we are not a typical bank – we want to help our customers make the most of their money so they can spend it on the things that matter most to them. B Smart is further proof of our relentless ambition to put our customers first in all we do and not be constrained by traditional banking products and services.” – Pete Dockar, Head of Customer Propositions at CYBG
“This partnership is a great example of our ability to work at pace to develop new digital experiences for customers which go beyond banking. Having been early adopters of Open Banking, our new partnership with GoCompare has launched the first energy comparison and switching service for bank customers in the UK. With just a few clicks, customers have the potential to save hundreds of pounds on average by switching energy provider without leaving their B mobile app.” – Sam Bedford, Head of CYBG’s Accelerator.
“We’re all about saving people everywhere time and money, and this includes reaching people with our services at times and in places that are convenient to them. By partnering with CYBG we can bring our energy comparison and switching capabilities right into their banking app, so that finding and switching to great energy deals is easier than ever.” – Hannah Iles, Director of platform services at GoCo Group.
Bottom Line: A trend.