CUNA vs. Ladder

TruStage, CUNA Mutual Group’s consumer brand, announced yesterday that its simplified-issue term life product, unveiled in November 2016, has surpassed $500 million in coverage for customers spanning 49 states. Read in the context of: Ladder, a CA-based consumer brand, announced 3 months ago that it has “issued well over $100M of coverage” in their first 100 days of operation across the state of CA. That means it took TruStage at most 255 days to get to ~$500M in coverage, which means it is growing twice as fast as Ladder. This is TruStage:

This is Ladder:

And it ain’t over till the fat lady sings.