CUNA Mutual Expands Marketing Campaign with ForeverCar

CUNA Mutual announced it will expand its MEMBER’S CHOICE Mechanical Repair Coverage (MRC) by adding a new marketing program, powered by ForeverCar, to help credit unions connect beyond the traditional loan officer transaction through targeted email marketing, social media digital ads and direct mail. The program also provides the ability to co-brand the consumer-facing platform that helps members research, compare and purchase extended service protection plans.

Tried and True. ForeverCar and CUNA Mutual previously partnered with Neighbors Federal Credit Union to pilot the new marketing program to help the credit union identify members who were in need of extended coverage for auto repair costs. The credit union reported the new program increased its MRC sales by 128% compared to 2016 sales .

Recall: ForeverCar is an online marketplace for extended service protection plans for vehicles and is one of the first insurance investments for CMFG Ventures, the investment arm of CUNA Mutual Group. Also, Liberty Mutual, Insurify and SafeAuto are its partners; to name three.